TikTok is quickly becoming one of the most influential social media platforms in the world, and trucking companies have a unique opportunity to benefit from its reach.
Whether you're recruiting drivers, building brand recognition, or simply looking to humanize your company, trucking TikToks offer a direct and engaging way to connect with people who live and breathe life on the road. It’s a platform built for storytelling—something the trucking industry has in abundance.
Why TikTok (and Other Social Media) Is Beneficial for Trucking Companies
Social media has evolved from a place for casual updates into a vital business tool—and for trucking companies, that’s especially true. Platforms like TikTok, Instagram, and Facebook give fleets the ability to:
- Recruit and retain drivers more effectively. Younger drivers and job seekers spend hours a day on these platforms. Meeting them where they are gives you a leg up over competitors still relying solely on job boards or print ads.
- Build trust and transparency. Drivers want to work for companies that respect them. Posting real, behind-the-scenes content shows you're not just talking the talk.
- Promote your company culture. Highlighting daily life, celebrations, team members, and successes on social platforms helps create a sense of community and pride.
- Stay visible and relevant. Even if you’re not hiring today, staying active ensures that when a driver is looking, your name is top of mind.
TikTok is especially effective because of its video-first format, high engagement rates, and algorithm-driven content discovery, which means even trucking TikToks from small accounts can go viral with the right content.
How Trucking Companies and Fleet Managers Can Use TikTok
Here are several practical, creative ways fleets can start using TikTok to grow their reach and engage both current and potential drivers:
1. Highlight the Driver Experience
Post day-in-the-life videos from your drivers that show life on the road—sunrises from the cab, unloading routines, meals at truck stops, or scenic highway views. These authentic glimpses help drivers feel seen and appreciated, and they make your company relatable.
2. Feature Your Team and Culture
Introduce your dispatchers, recruiters, safety managers, and shop techs. Let their personalities come through. These human moments build loyalty and make your company feel like a community, not just a job.
3. Share Tips and Industry Advice
Offer bite-sized safety tips, pre-trip inspection walkthroughs, fuel-saving strategies, or new regulation updates. Educational content positions your company as a trusted authority—and attracts both current and aspiring drivers.
4. Start Challenges or Jump on Trends
Create a TikTok trucking-related challenge or use trending audio to jump into broader TikTok conversations. Whether it’s showing off backup skills or rating truck stop meals, trend-based content expands your reach to viewers who might not otherwise find you.
5. Post Behind-the-Scenes Content
Show what goes into maintaining a fleet—washing trucks, tire changes, team meetings, or safety briefings. These quick truck driver TikTok videos build appreciation for the people behind the operation.
6. Respond and Engage
Reply to comments or stitch other creators’ TikTok trucking videos with your take. The app rewards active engagement, and it’s a great way to build rapport with the trucking TikTok community.
7. Partner with Truck Driver TikTok Influencers
Consider collaborating with independent TikTok truck drivers who already have a strong presence. Their endorsement or content collaboration can introduce your brand to a large, highly targeted audience.
Invest in Your Drivers with Suburban Seating & Safety
As you grow your presence on TikTok and connect with more drivers, don’t forget that retaining talent starts with taking care of the people behind the wheel.
At Suburban Seating & Safety, we offer a wide selection of high-quality aftermarket truck seats and semi-truck accessories designed to improve comfort, safety, and productivity on the road. Whether you're upgrading your fleet or outfitting a single rig, our ergonomic seating solutions and reliable accessories help you support your drivers mile after mile.
